Tomorrow night, fashion majors across campus will be converging onto Newhouse 1 and turning the lobby into a catwalk.

‘Every year it’s so exciting to see the Newhouse lobby transformed into this amazing theatrical center,’ said Carla Lloyd, a Newhouse associate dean for creative and scholarly activity and one of the Fashion and Beauty Communication Milestone’s founders.

The third annual VPA/Newhouse Milestone Fashion Show will be held tomorrow night in the lobby of Newhouse 1 at 7 p.m. Admission is free, but seating on the bottom level of the Newhouse 1 lobby is first come, first serve. There will also be additional standing room on the balcony level, on the fourth floor of Newhouse 1.

The show is produced by VPA’s fashion design program and is sponsored by the Fashion and Beauty Communications Milestone, a collaborative course series between Newhouse and VPA’s fashion design program that gives students a concentration in fashion and beauty as communication.

Each year, the media-related theme of the show changes – previous themes included the opening of Newhouse 3 and the introduction of the Milestone program.

This year’s theme, ‘Revolution is Now!’, is meant to reflect major changes within the media, including the use of new technology and a rising hope for the media during the economic crisis, said Lloyd.

‘Major newspapers throughout the United States are not operating in same way as they have been for the last decade,’ said Lloyd. ‘With Facebook reaching its 200 millionth number, according to the New York Times, and now this Twitter thing, the media is responding, everything is changing.’

The show will feature more than 100 designs from fashion design students.

‘I’m putting all my clothes from my past shows in this one,’ said Milagros Diaz, a sophomore fashion design student. She explained that re-showing her work usually takes the fun out of fashion shows, because people have seen everything already.

‘But, the milestone fashion show always lets me present my old work in a new light,’ Diaz said.

After the show, students will also be selling their designs and accessories from the show.

While the annual VPA/Newhouse fashion show allows fashion design majors to present their work under a new theme, the show also presents their work to a new demographic.

‘I really want to go,’ said Alva Carrion, a sophomore retail major. ‘I’ve never been to Newhouse before – Isn’t that weird? But I’ve also never seen a fashion show that focuses on communication or revolution. I think it would be really cool and different.’

ampaye@syr.edu

Published on April 2, 2009 at 12:00 pm